INTERNATIONAL TASTE APPROVAL FOR TURKISH CHERRY

According to the results of the 2019 taste evaluation and certification conducted by Brussels-based International Taste Institute, the Turkish cherry produced by Alanar Fruits, operating under Tekfen Agri, and attended by thousands of food and beverage products from  many Countries globally, it has received 2 gold stars flavor certificates with [...]

According to the results of the 2019 taste evaluation and certification conducted by Brussels-based International Taste Institute, the Turkish cherry produced by Alanar Fruits, operating under Tekfen Agri, and attended by thousands of food and beverage products from  many Countries globally, it has received 2 gold stars flavor certificates with a score of 87.9 percent.

The certification tests of the award ceremony held in Brussels on June 24th are performed by blind tasting method. High sensory analysis of the flavor, not the brand or product origin, comes to the fore. 

The awarded Turkish cherry is grown in Salihli region, and known for its dark burgundy colour, strong , compact structure and long thin stem.  Alanar's export to 35 countries in 5 continents, with its vibrant and sweet structure, is the preferred reason for this cherry selling exclusively to premium markets in Europe, Middle East, Asia, Far East and America. With this award, the Alanar Turkish cherry proved to the whole world the taste it left on the palates.

Tekfen Agri’ s General Manager Emrah Ince said, “Turkish cherry is certified as one of the most delicious fruits by a jury of 200 people from all over the world, including Michelin Star Chiefs and  Sommeliers. Our goal is to achieve similar success with our other fruits. ”

Every year, the results of the taste evaluation and certification, made by the Brussels-based International Taste Institute, which thousands of manufacturers from all over the world are eagerly awaiting, are announced. According to these results, the cherries produced by Alanar Fruits; With a high score of 87.9 percent, it received Superior Taste 2 gold stars flavor certificates. Only the products with a performance of over 70 percent are rated and certified as Michelin Star Chefs and the jury of world well-known sommelier, including the evaluation of thousands of food and beverage products from all over the world.

Alanar

The taste of Turkish cherry has been accepted by the world

Tekfen Agri’s General Manager Emrah Ince, who made evaluations on the subject, reminded that the Institute has tested about 15000 products over the years. Ince emphasized that the products that are entitled to receive certificates are differentiated due to their quality and preference in similar kitchens in all world cuisines, İnce said that Turkish cherry, which is accepted by the whole world with its flavor, will also contribute to the export in the medium term with this new certificate. İnce said, “Turkish cherry is certified as one of the most delicious fruits by a jury of 200 people from all over the world, including Michelin Star Chefs. Our goal is to achieve similar success with different fruits. ”with Alanar Fruit in Turkey's three different regions, Ince said that they produce cherries on about 100 hectares, "Alanar  Company, in orchards, in different regions, the climatic conditions in latitudes and altitudes grow cherries with modern methods. Every 30 meters height difference means a day delay in cherry maturity. In this way, we extend the cherry season to 70-80 days

About International Taste Institute…

Founded to demonstrate the commitment to food & beverage products to evaluate & register TAT performance, Ferran Centelles - (El Bulli Foundation Headstop), Manuel Jimenez - (Best Spanish Sommelier 2017), Alain Nonnet with 2 Michelin stars for 36 years, 2017 Italy Bocuse d'Or Winner Gaetano Raguni, British Food & Beverage Ambassador & BBC television host presenter Alan Coxon, and prestigious and world-renowned chefs and chefs, including 1 Michelin star Cristina Figueira. The products are scored and analyzed by blind tasting method in large panels, by independent food and beverage professionals performing tasting without knowing the brand, product name or origin, and by following a systematic and objective methodology.

About Alanar…

Alanar Fruit; fruit production and trade. Alanar's main products are cherry, fig, pomegranate and apricot. Apples, plums, persimmon, chestnuts, peaches and nectar are also included in the product range. Alanar Fruit, which joined the Tekfen Agriculture family in 2018, is expected to increase its fruit sales volume, which is around 10,000 tons per year, to over 35,000 tons per year within 10 years as a result of new investments following the acquisition.